Haribo requested freelance help through an agency. As a freelance creative, I was approached by the agency to produce artwork from scamp layouts. I interpreted the layouts, sourced the assets, applied the brand guidelines in order to create print ready vector artwork files. I also created a 3D visual of the box, which was also included in the design of the box. A new logo lockup was needed for ‘Hunt Hamper’, so I created an initial concept for the team to work on once my contract was complete.

  • Illustration & logo design

  • Print ready artwork

The background sky and grass vector elements were kept simple in order to keep the focus on the main hamper. The colourways were in keeping with the brand guidelines: bright, cheerful and eye-catching. The layouts and concepts for the A4 games and activity pages were individually designed, using the elements supplied by the studio.